Tuesday, November 29, 2011

What Luxury Cruise Lines Should Say to Lure Younger Travelers

It's been five years since I first set foot on a luxury cruise ship. I was still in my thirties then and was struck by the fact that my husband and I were the youngest travelers on board the ship. We couldn't understand why.

The itinerary was fantastic—visiting unusual ports of call—and the value was clear. We enjoyed a spacious, well-designed suite, attentive service, inclusive food and wine, and a cadre of entertainment options for less than a comparable vacation at a five-star resort on land.

Since that first experience, we've been on dozens of luxury cruise ships and yachts and we're still often among the youngest cruises aboard. All the cruise lines are reaching out to a younger crowd, and here's what they need to be saying to all those professional thirty- and forty-something's who've yet to set sail...

Our itineraries fit perfectly within the structure of your vacation time. Many luxury lines are now offering more 7-, 8-, and 9-night sailings. This makes it easier for a young professional to commit without tapping out his or her allotted vacation time. SeaDream Yacht Club has excellent offers in this regard as does Azamara Club Cruises.

We go to the destinations you want to visit. From close-to-home regions, like the Caribbean and Mediterranean, to more exotic locales such as French Polynesia and Southeast Asia, luxury cruise lines program compelling itineraries all over the world. Cruises enable the traveler to sample many ports across a region in a relatively short amount of time. For the Caribbean, thirty-somethings should check out Windstar Cruises, Compagnie Du Ponant Yacht Cruises offers excellent options in the Med, Paul Gauguin Cruises is the way to go in French Poly, and Crystal Cruises is excellent for Asia.

We offer active expeditions and wildlife-centric adventures. People often joke that cruises are for the newly wed and nearly dead, but that's just not true. More and more companies are offering expeditions that offer active adventures including hiking, kayaking, snorkeling, diving, and more. American Safari Cruises, part of InnerSea Discoveries, has excellent itineraries in Alaska's Inside Passage, Mexico's Sea of Cortes, the Hawaiian Islands, and more. Australia outfit, Orion Expedition Cruises, hits far-flung destinations like Borneo, Papua New Guinea, and Micronesia. And, of course, Silversea's expedition ship, Silver Explorer, is one of the best ways to visit polar bears in the Arctic.


No matter what your age, consider sailing with a luxury cruise line in 2012. It's one of the best vacation values available these days.



—Andrea M. Rotondo for Luxury Cruise Bible

Photo © Leonard Hospidor

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