Brand loyalty can accomplish some amazing things... like sell out all the staterooms on a ship's maiden voyage. That's what happened last week when berths for Cunard's Queen Elizabeth maiden voyage went on sale. The entire ship sold out in a mere 29 minutes. That's pretty astonishing, considering the QE2's farewell itinerary set the previous record when it sold out in 36 minutes in June of 2007.But that was then and this is now and we're dealing with a global recession. While cruise industry insiders expected Cunard's Queen Elizabeth to draw a lot of attention, I think some eyebrows were raised at the speed at which cabins sold out. And, it wasn't just for the maiden voyage. In two hours, six itineraries—half of Queen Elizabeth's maiden season—also sold out.
For more information about Queen Elizabeth, talk with your travel agent or contact Cunard. —Andrea M. Rotondo
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